#DOWNY UNSTOPABLES COMMERCIAL GIRL SERIES#
#DOWNY UNSTOPABLES COMMERCIAL GIRL TV#

On the other hand, the absence of chatter about the NFL’s end-of-season spectacular has Downy executives seeing plenty of white space. Super Bowl promotion typically starts to rev up after the winter holidays, in the belief that consumers are largely focused on gift-giving before the New Year.

#DOWNY UNSTOPABLES COMMERCIAL GIRL TV#

GoDaddy, the online vendor of domain names, used to try to generate buzz for its sometimes edgy Super Bowl campaigns by telling followers about its work to gain approval from TV networks for its ad concepts. The maneuver generated scads of viral pass-along and lots of conversation. Such attitudes changed, however, in 2011, when Volkswagen unveiled a Super Bowl spot a week before Game Day featuring a young boy working to emulate the evil powers of Darth Vader while the strains of “The Imperial March” from “Star Wars” played in the background. Procter’s early-bird special is likely to add fodder to a long-simmering debate: When should Super Bowl advertisers start to discuss their work?įor decades, big advertisers stayed quiet about Super Bowl moves, believing that the surprise of seeing a funny sketch or surprising celebrity would get people talking immediately. A Downy Super Bowl ad is scheduled to air in the second quarter of the game.

#DOWNY UNSTOPABLES COMMERCIAL GIRL SERIES#

The potential spokesman wants to test those claims in advance of Super Bowl kickoff, and consumers can follow along via a series of TV commercials and digital-media appearances to see if he does. A skeptical celebrity will start to appear in social-media vignettes openly wondering if he should sign on to endorse Downy Unstoppables, a line of laundry beads with scents P&G says can last as long as 25 weeks. Staring Monday, Procter will launch a new Super Bowl campaign for its Downy fabric softener that will give consumers a preview of what may be in store for them in days to come. But they may soon have lots of familiarity with one of the products that will be advertised during the Big Game.

Give us your smile through contact form or comment box.Mega-advertiser Procter & Gamble doesn’t want to wait until February to start playing in the Super Bowl.įootball fans don’t even know which two teams will play in Super Bowl LVII, slated to be broadcast on Fox on Sunday. Please smile if you happy to give us a like. No information which song is used in the Downy Unstopables In-Wash Scent Boosters TV commercial ad Fresh for Weeks More of What You Love.

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